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Larry Alton's Blog Posts Tagged 'email' (1)

5 Best Practices for Email Data Analysis

Data analytics is a red-hot field in terms of growth and popularity, but there’s a relatively new segment of the field that’s starting to catch fire: Email analytics.

Typically, email analytics have referred to email marketing, including measures such as open rates, click-through rates, and unsubscribe rates. But what about everyday emails that you send to your colleagues, superiors, employees, clients, and vendors?

New tools are starting to emerge for this type of analysis,…

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Added by Larry Alton on February 23, 2018 at 10:30pm — No Comments

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