Data analytics is a red-hot field in terms of growth and popularity, but there’s a relatively new segment of the field that’s starting to catch fire: Email analytics.
Typically, email analytics have referred to email marketing, including measures such as open rates, click-through rates, and unsubscribe rates. But what about everyday emails that you send to your colleagues, superiors, employees, clients, and vendors?
New tools are starting to emerge for this type of analysis,…Continue
Added by Larry Alton on February 23, 2018 at 10:30pm — No Comments
Data has been preserved in various formats for a long time. After the boom of computers and electronic, most of the data storage migrated to the digital domain. And in the contemporary world data is preferred to be stored online.
With millions of people daily adding to the already , data runs in humongous numbers and is humbly termed as . The source of this data may vary and need not necessarily deal with online…Continue
Added by Joydeep Bhattacharya on July 6, 2016 at 11:00pm — No Comments
By Kostas Pardalis
Marketers have a wealth of data that they access to, containing information that waits to be harnessed. It’s this information that data science promises to turn into actionable knowledge. But how can a marketing professional, better understand this brand new world of data science?
In this post, by going through a simple use case of e-mail marketing…Continue