In the digital marketing industry, companies have a fraction of a second to determine a visitor’s intent when they visit a site – that is, what is the visitor trying to accomplish – to guide decisions about 1) what to bid on that visitor (real-time bidding for the right to show them an ad), 2) what ad to show them, and 3) where to place that ad on the…Continue
Added by Bill Schmarzo on October 11, 2021 at 2:00pm — No Comments
3rd-party cookies came under focus when Google affirmed in January 2020 that it would phase them out from its Chrome browser by early 2022. Then, it re-set the deadline to 2023-end after publishers, advertisers, and other online market players pushed back. Google is the pack leader, and this…Continue
Added by Hemant Warudkar on October 6, 2021 at 12:30am — No Comments
In recent years, digital marketing, compared to traditional promotion channels, has been taking a more and more important place in the structure of companies’ marketing budgets. And due to global digitalization and technology advancement, the trend will remain. Let’s talk about…Continue
According to a survey conducted by PwC, 72% of business leaders use AI for their business advantage. The Digital marketing world has been restructured immensely since the emergence of AI. It…Continue
Added by Mihir Contractor on September 27, 2021 at 10:30pm — No Comments
I believe that remote working brings with it improved diversity and a better understanding of other countries and cultures.
But you'll often hear detractors of marketing teams dispersed geographically talking about how you lose something when staff works remotely. Without the proverbial water cooler to chat by, or after…
Added by Costanza Tagliaferi on August 27, 2021 at 3:00am — No Comments
Data has gained relevance in almost every sphere of business activity. In this article, we will discuss the key aspects of how data influences the digital marketing space.
You perhaps have not yet realized that data bears the capability…Continue
Even when artificial intelligence (AI) is set to revolutionize the world, it’s clear that not all…Continue