All Blog Posts Tagged 'dsc_marketingai' (7)

The Power of Determining User Intent

In the digital marketing industry, companies have a fraction of a second to determine a visitor’s intent when they visit a site – that is, what is the visitor trying to accomplish – to guide decisions about 1) what to bid on that visitor (real-time bidding for the right to show them an ad), 2) what ad to show them, and 3) where to place that ad on the…


Added by Bill Schmarzo on October 11, 2021 at 2:00pm — No Comments

Advertisers and marketers: What to do now that third-party cookies age is coming to an end

3rd-party cookies came under focus when Google affirmed in January 2020 that it would phase them out from its Chrome browser by early 2022. Then, it re-set the deadline to 2023-end after publishers, advertisers, and other online market players pushed back. Google is the pack leader, and this…


Added by Hemant Warudkar on October 6, 2021 at 12:30am — No Comments

How Digital Marketing Is Evolving and What the Benefits of Digital Marketing Platforms Are

In recent years, digital marketing, compared to traditional promotion channels, has been taking a more and more important place in the structure of companies’ marketing budgets. And due to global digitalization and technology advancement, the trend will remain. Let’s talk about…


Added by Yuri Filatov on October 5, 2021 at 9:30pm — 1 Comment

How Artificial Intelligence Is Changing the Future of Digital Marketing?

According to a survey conducted by PwC, 72% of business leaders use AI for their business advantage. The Digital marketing world has been restructured immensely since the emergence of AI. It…


Added by Mihir Contractor on September 27, 2021 at 10:30pm — No Comments

7 Ways To show Kindness with Your Remote Marketing Team

I believe that remote working brings with it improved diversity and a better understanding of other countries and cultures.

But you'll often hear detractors of marketing teams dispersed geographically talking about how you lose something when staff works remotely. Without the proverbial water cooler to chat by, or after…


Added by Costanza Tagliaferi on August 27, 2021 at 3:00am — No Comments

How Big Data Makes Digital Marketing Campaigns More Efficient

Data has gained relevance in almost every sphere of business activity. In this article, we will discuss the key aspects of how data influences the digital marketing space.

You perhaps have not yet realized that data bears the capability…


Added by Evan Morris on August 25, 2021 at 2:30am — 1 Comment

How AI Is Transforming Marketing for Better Conversions

Even when artificial intelligence (AI) is set to revolutionize the world, it’s clear that not all…


Added by Marvin Rey Espino on August 18, 2021 at 5:00pm — 3 Comments

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