The programming of computers to do tasks that requires human intelligence like reasoning, learning, problem solving and perception is coined as artificial intelligence. With AI submerging in main streams more and more companies and business are adapting toward AI to build competitive strategies. The applications of artificial intelligence ranges from…

In the post-Covid era, organizations are recalibrating their marketing strategies to make better use of data and analytics to stay ahead of the competition. Increasingly, it is the Chief Marketing Officer (CMO) who has to take the lead to drive digital adoption and become the organization’s digital evangelist. Data is everywhere and the CMO is…

Artificial intelligence may not be a brand new concept, for it has been around for far longer than most of us would care to imagine. However, even though it is a comparatively recent phenomenon, artificial intelligence has made unprecedented strides over the past couple of decades. Of course, given the potential of this technology, it was only a…

The need to digitize or reach customers online has gained momentum due to the current Corona Pandemic. An important cornerstone for digital customer control is the topic of permission management.

Without the customer's explicit consent to the processing of his data, neither an analysis of customer data nor the sending of personalized advertising…

The digital market increased in various sectors from clothes shopping to grocery shopping only. The grocery business has seen enormous development in the last 3-4 years. There are several startups, SMEs, and companies that are investing in the grocery business online. Mainly they are developing characteristic-rich grocery mobile applications. You can have this doubt about…

The artificial intelligence in agriculture market have impacted positively due to the pandemic. AI is applied largely in the agriculture sector in various countries across the globe is predicted to boost the overall market in the forecast period. Due to shut down across the globe the market has not impacted adversely. Moreover, increasing…

Artificial intelligence (AI) is the horsepower of the future, and its importance going forward was even more emphasized due to the Covid…

"Artificial Intelligence is one of the most important things humanity is working on. It's more profound than I don't know, may be electricity or fire." - Google CEO Sundar Pichai

We are living in an era of Artificial Intelligence (AI) and robotic machines. The future we used to see in the movies back in our childhood is here. We are finally embracing the…

SaaS solutions literally power the business world. The rise of AWS, API networks, app marketplaces, and a number of other new developments have made it simpler than ever to build SaaS solutions, and nearly every niche and use case is now being served.…

Rafael Fanchini, Chief Product Officer

Analytics2go.com

Value meals (groups of menu items offered together at a lower price than they’d cost individually) are a key strategic marketing instrument for QSR brands because customers like the savings. But lower prices mean lower margins for the stores. Today’s brands are starting to see the…

Remarketing is how you connect with people who have earlier interacted with your Site or mobile app. Although the word is used interchangeably with retargeting, both denote different plans of action. Retargeting is a sub-discipline of remarketing and is only about serving online or offline ads to potential customers based on cookies.…

In the digital age, businesses feel the urge to live up to customer’s expectations for contextual, spontaneous and entertaining experiences while engaging them across touch points. As new digital technologies emerge, contact centers have advanced from boring voice telephony to handy, agentless, self-service solutions to ensure a tailored, omnichannel customer journey.

Going beyond 2020, it is possible to extend digital engagement capabilities to contact…

AI for People and Business is an AI book and AI strategy framework. Here's the official book trailer where I explain important topics that are covered in the book, as well as the beneficial aspects of reading it and the importance of developing a strong AI strategy.

FREE CHAPTER DOWNLOAD -…

Introduction:

Here’s a fun fact; An average human being (probably an adult) makes close to 30,000 conscious decisions every day. This isn’t entirely true though, in fact, I just made that number up. I could be right because if you think about it, how many decisions would you say you make on a day to day basis? Depending on who you are the above obviously varies widely and you know best. We all…

In the past few years, Machine Learning has rapidly changed our lives with its efficient applications. Thi technology has given an uplift to the entire mobile industry. Making devices and mobile apps as intelligent as humans, machine learning is…

According to a survey the number of mobile users worldwide from 2019 to 2023 will grow at a rapid pace. For 2020, the number of mobile users worldwide is forecast to grow to 6.95 billion.

Mobile applications have become one of the inseparable parts of our lives. We cannot think of a single day without using different mobile applications. This is the reason why various industries are…

Because launching an online business has little to no initial cost, aspiring entrepreneurs will likely face a number of rivals who may try to undercut their pricing. Therefore, it is important to monitor your competitors to determine what products they are offering at what price. Monitoring competitors’ product listings will give you a wealth of valuable information about your competitors—perhaps a well-funded rival is doing penetration testing into one of your niches, or maybe you’re…

The world is on the constant lookout for technologies that can help us further improve how we go about not only our daily lives but how we conduct business as well. And this search has led us to highly valuable resources: Geolocation and big data. We know the world is brimming with data, which makes it vital to use technologies that can help us sort through this data and make some sense of it. That’s where big data comes in — allowing us to extract value from the abundance of data. It is…

You can think what you want about Artificial Intelligence and Machine Learning, but one thing you can't deny that it's wider adoption is just around the corner. The prediction of customer behavior was always a tricky task for marketers all over the world. But now, with AI/ML innovations that get on the…

This is a major contribution of analytics and big data when you talk about the success of mobile app development. Big Data is large data sets that can be analyzed to know more about the user’s interests, demographics, trends and interactions. We rely on mobile apps present on our phone for most of the tasks like a reminder, planner, health and fitness, etc.…