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All Blog Posts Tagged 'dsc_ai_marketing' (20)

How Artificial Intelligence Has Influenced Consumer Behavior

The programming of computers to do tasks that requires human intelligence like reasoning, learning, problem solving and perception is coined as artificial intelligence. With AI submerging in main streams more and more companies and business are adapting toward AI to build competitive strategies. The applications of artificial intelligence ranges from…

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Added by Kylie Miler on May 24, 2021 at 5:00am — No Comments

The Rise of the Analytical CMO

In the post-Covid era, organizations are recalibrating their marketing strategies to make better use of data and analytics to stay ahead of the competition. Increasingly, it is the Chief Marketing Officer (CMO) who has to take the lead to drive digital adoption and become the organization’s digital evangelist. Data is everywhere and the CMO is…

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Added by Ashley Kramer on May 10, 2021 at 9:57am — No Comments

How to Leverage Artificial Intelligence for E-commerce

Artificial intelligence may not be a brand new concept, for it has been around for far longer than most of us would care to imagine. However, even though it is a comparatively recent phenomenon, artificial intelligence has made unprecedented strides over the past couple of decades. Of course, given the potential of this technology, it was only a…

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Added by Ryan Williamson on April 1, 2021 at 1:30am — No Comments

Permission marketing as a prerequisite Corona pandemic - compulsion to digitize

The need to digitize or reach customers online has gained momentum due to the current Corona Pandemic. An important cornerstone for digital customer control is the topic of permission management.

Without the customer's explicit consent to the processing of his data, neither an analysis of customer data nor the sending of personalized advertising…

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Added by Daniel Wildhagen on March 3, 2021 at 4:30am — No Comments

How Grocery Delivery App Benefits Grocery Stores to Expands their Business?

The digital market increased in various sectors from clothes shopping to grocery shopping only. The grocery business has seen enormous development in the last 3-4 years. There are several startups, SMEs, and companies that are investing in the grocery business online. Mainly they are developing characteristic-rich grocery mobile applications. You can have this doubt about…

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Added by Hemendra Singh on February 15, 2021 at 3:18am — 1 Comment

Factors Affecting the Market Growth of AI in Agriculture Market

The artificial intelligence in agriculture market have impacted positively due to the pandemic. AI is applied largely in the agriculture sector in various countries across the globe is predicted to boost the overall market in the forecast period. Due to shut down across the globe the market has not impacted adversely. Moreover, increasing…

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Added by Abhishek Peter on January 28, 2021 at 1:30am — No Comments

How AI Is Upending the B2B Sales Experience

Artificial intelligence (AI) is the horsepower of the future, and its importance going forward was even more emphasized due to the Covid…

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Added by Ashley Simmons on January 27, 2021 at 5:00am — No Comments

Artificial Intelligence in the Content Marketing Landscape

Rise of Artificial Intelligence (AI)

"Artificial Intelligence is one of the most important things humanity is working on. It's more profound than I don't know, may be electricity or fire." - Google CEO Sundar Pichai

We are living in an era of Artificial Intelligence (AI) and robotic machines. The future we used to see in the movies back in our childhood is here. We are finally embracing the…

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Added by Madiha Jamal on December 29, 2020 at 7:10am — No Comments

5 Tried and Tested SaaS Marketing Strategies to Generate Leads

SaaS solutions literally power the business world. The rise of AWS, API networks, app marketplaces, and a number of other new developments have made it simpler than ever to build SaaS solutions, and nearly every niche and use case is now being served.…

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Added by Jason Hubbard on October 20, 2020 at 4:37am — No Comments

How An Apple Is Changing the QSR Industry

Rafael Fanchini, Chief Product Officer

Analytics2go.com

Value meals (groups of menu items offered together at a lower price than they’d cost individually) are a key strategic marketing instrument for QSR brands because customers like the savings. But lower prices mean lower margins for the stores. Today’s brands are starting to see the…

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Added by Betsy on September 23, 2020 at 1:38pm — No Comments

Remarketing: Strategically Targeting Your Customers

Remarketing is how you connect with people who have earlier interacted with your Site or mobile app. Although the word is used interchangeably with retargeting, both denote different plans of action. Retargeting is a sub-discipline of remarketing and is only about serving online or offline ads to potential customers based on cookies.…

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Added by Hemant Warudkar on September 7, 2020 at 9:30pm — No Comments

Leveraging Digital Engagement to Modernize the Customer Experience

In the digital age, businesses feel the urge to live up to customer’s expectations for contextual, spontaneous and entertaining experiences while engaging them across touch points. As new digital technologies emerge, contact centers have advanced from boring voice telephony to handy, agentless, self-service solutions to ensure a tailored, omnichannel customer journey.

Going beyond 2020, it is possible to extend digital engagement capabilities to contact…

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Added by Sukumar Jena on September 1, 2020 at 9:00pm — No Comments

AI Book and Strategy - AI for People and Business by Alex Castrounis (O'Reilly)

AI for People and Business is an AI book and AI strategy framework. Here's the official book trailer where I explain important topics that are covered in the book, as well as the beneficial aspects of reading it and the importance of developing a strong AI strategy.

FREE CHAPTER DOWNLOAD -…

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Added by Alex Castrounis on August 27, 2020 at 7:20am — No Comments

Digital Nudging : Influencing online User decisions on Twitter through nudge units

Introduction:

Here’s a fun fact; An average human being (probably an adult) makes close to 30,000 conscious decisions every day. This isn’t entirely true though, in fact, I just made that number up. I could be right because if you think about it, how many decisions would you say you make on a day to day basis? Depending on who you are the above obviously varies widely and you know best. We all…

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Added by CARLVIN JERRY on August 20, 2020 at 3:30am — No Comments

How Can Machine Learning Revamp Your Mobile App?

In the past few years, Machine Learning has rapidly changed our lives with its efficient applications. Thi technology has given an uplift to the entire mobile industry. Making devices and mobile apps as intelligent as humans, machine learning is…

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Added by Varun Bhagat on August 5, 2020 at 10:19pm — No Comments

How Big Data is Responsible for Advanced App Development

According to a survey the number of mobile users worldwide from 2019 to 2023 will grow at a rapid pace. For 2020, the number of mobile users worldwide is forecast to grow to 6.95 billion.



Mobile applications have become one of the inseparable parts of our lives. We cannot think of a single day without using different mobile applications. This is the reason why various industries are…

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Added by Varun Bhagat on June 24, 2020 at 11:00pm — No Comments

Competitor Monitoring for Price Strategy and Product Planning

Because launching an online business has little to no initial cost, aspiring entrepreneurs will likely face a number of rivals who may try to undercut their pricing. Therefore, it is important to monitor your competitors to determine what products they are offering at what price. Monitoring competitors’ product listings will give you a wealth of valuable information about your competitors—perhaps a well-funded rival is doing penetration testing into one of your niches, or maybe you’re…

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Added by Erika Foo on May 28, 2020 at 9:30pm — No Comments

Top Ways in Which Big Data Has Fortified Geolocation Apps

The world is on the constant lookout for technologies that can help us further improve how we go about not only our daily lives but how we conduct business as well. And this search has led us to highly valuable resources: Geolocation and big data. We know the world is brimming with data, which makes it vital to use technologies that can help us sort through this data and make some sense of it. That’s where big data comes in — allowing us to extract value from the abundance of data. It is…

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Added by Ryan Williamson on April 13, 2020 at 1:58am — No Comments

Artificial Intelligence for Customer Behavior Analysis: A Practical Use Case

You can think what you want about Artificial Intelligence and Machine Learning, but one thing you can't deny that it's wider adoption is just around the corner. The prediction of customer behavior was always a tricky task for marketers all over the world. But now, with AI/ML innovations that get on the…

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Added by Roman Chuprina on January 16, 2020 at 12:00pm — No Comments

Does Big Data Impact Business Mobile App Development?

This is a major contribution of analytics and big data when you talk about the success of mobile app development. Big Data is large data sets that can be analyzed to know more about the user’s interests, demographics, trends and interactions. We rely on mobile apps present on our phone for most of the tasks like a reminder, planner, health and fitness, etc.…

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Added by Veronica Hanks on January 15, 2020 at 8:43pm — 1 Comment

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