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All Blog Posts Tagged 'dsc_MarketingTech' (4)

Social Media as the Most Popular Method of Brand Promotion

According to a survey of more than 3,500 customers by Salesforce, social media is the most popular way to promote a brand. Previously, Salesforce released a report on current marketing trends based on data from 7,000 companies. The report shows that even before the coronavirus…

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Added by Yuri Filatov on November 8, 2021 at 8:34am — No Comments

Marketing Analytics and the Modern Data Scientist

Motivation – Solving a Marketing Problem

A large ecommerce company has allocated a hefty budget for marketing activities before its upcoming sale event—its biggest in the year. The marketing team needs to come up with the messaging to be delivered during the marketing campaign to attract maximum…

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Added by Akin Babu Joseph on November 8, 2021 at 7:00am — 2 Comments

Predictive Analytics: The it Plays in Real Estate Sector

The real estate sector often rightly appears to be far removed from advanced technologies. Some may even think what tools such as predictive analytics even contribute to this sector? The short answer? Plenty; in fact, the real estate sector has become increasingly reliant on predictive analytics in its many, many forms, be it decision analysis,…

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Added by Ryan Williamson on November 8, 2021 at 6:14am — No Comments

How Data Science is Beneficial for Your Digital Marketing Strategy

Data Science refers to a technique that deals with vast volumes of data to extract knowledge and valuable inputs using various scientific systems and algorithms. With the dawn of this interdisciplinary field in…

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Added by Navdeep Singh on June 4, 2021 at 10:30pm — 1 Comment

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