The years leading up to 2015 affirmed and reaffirmed that we indeed have lots of data. And with lots of data all around us, organizations should really be thinking about how to leverage data to get ahead not only of competition but to get ahead of everyday transactions and to be able to predict and control what's coming down the pike. Almost every transaction in society now is ‘datafied.' The automation and datafication of transactions and actions are giving us the opportunity to understand…