We live in a world awash with data. From sensor data to website data, to fitness data, nearly every aspect of our lives is quantified. And digging into the numbers helps us better understand ourselves, our neighbors, and our world.
For organizations, this can yield a huge competitive advantage—if they can see and understand their data. And that’s why many are adopting a culture of self-service analytics.
In this culture, data plays a central role in every major conversation.…Continue
Data-driven content marketing strategies generates five times more marketing revenue than standard content marketing strategies, according to new research by…
Added by Larisa Bedgood on January 6, 2016 at 11:29am — No Comments
Data Driven marketing is on its way to becoming the standard in all industries. A 2015 study by the…
Added by Larisa Bedgood on October 13, 2015 at 8:49am — No Comments
There is an updated version (as of September 28, 2015) of my presentation
‘A Statistician’s 'Big Tent' View on Big Data and Data Science’
at http://goo.gl/tiqLQs …Continue
Added by Prof. Dr. Diego Kuonen on October 12, 2015 at 9:12am — No Comments
Working and valorising Big Data is business-as-usual for companies that have built their business model on it. For companies that don’t compete on analytics, that is for whom analytics is not a core element of their strategy, it’s a huge challenge.
But Big Data is the talk of town nowadays. I think that a part of the growing management interest is due to two factors:
Added by Patrick Glenisson on September 23, 2012 at 11:26am — No Comments