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Mark Ross-Smith's Blog Posts Tagged 'data' (8)

How Airlines & Hotels Profit From Your Data

The past few years have seen a wave of travel companies member accounts compromised which have rocked the industry.

Cathay Pacific had 9.4M accounts compromised.…

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Added by Mark Ross-Smith on December 27, 2018 at 9:30pm — No Comments

How Airline Loyalty Programs Use Big Data To Drive Record Revenues

It’s often thought that loyalty programs are designed to reward customers with special offers, treats, and discounts in the hope of retaining their business and encouraging customers to spend more frequently. While there is some…

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Added by Mark Ross-Smith on March 20, 2017 at 11:30am — No Comments

How To Create A 360-Degree Customer View Using Data

How valuable would it be to know everything about your customer’s interactions with your competition? Creating a 360-degree customer view is considered the holy grail of customer intelligence, and you can create it, today.

Would you like to know how much they’re spending, when they’re spending, why they’re buying with the competition and not you, what…

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Added by Mark Ross-Smith on January 11, 2017 at 3:31am — No Comments

Dark Data: The billion dollar opportunity

Every organization collects, stores and retains portions of dark data. It’s the digital equivalent of emotional baggage which hangs around after every user interaction, transaction, and customer engagement.

In fact, not using data effectively is …

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Added by Mark Ross-Smith on December 18, 2016 at 4:30am — 1 Comment

Commercializing The Data Flow: Airlines & Frequent Flyer Programs

I recently shared an article on how airlines are using information to individually price airfares and extract maximum value from passengers which was thought provoking and insightful for many airline industry and big data…

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Added by Mark Ross-Smith on February 16, 2016 at 2:00am — 1 Comment

How Hotels use Big Data to Generate New Revenues

Hotel revenue management and use of analytics for room sales has remained largely unchanged for decades since the early 1980s when hotels started looking at yield and how they could optimize the revenue each room could generate. By the mid-1990’s, Marriott’s successful execution of revenue management strategies were adding between $150 — $200 million in annual…

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Added by Mark Ross-Smith on February 9, 2016 at 2:00am — 2 Comments

How Airlines Measure Loyalty

An ongoing debate in the loyalty world is what type of customer is more important? One that spends big on airline tickets or one that filters millions of credit card miles through the banks?

Recently at the Loyalty Event in San Diego, Mike Hecht from Delta noted that they don't mind whether their customers are loyal due to credit card spend, or…

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Added by Mark Ross-Smith on February 2, 2016 at 2:00am — No Comments

How Big Data is Changing The Way You Fly

As airlines and frequent flyer programs gather more intelligence on your day to day lifestyle,  flying  and financial position - they begin to build a data profile on your interests, goals, psychometric assessment, your motivations to engage with a brand at any given every point throughout the day, what has driven you to purchase in the past – and most…

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Added by Mark Ross-Smith on January 9, 2016 at 4:30pm — 1 Comment

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