Data analytics is a red-hot field in terms of growth and popularity, but there’s a relatively new segment of the field that’s starting to catch fire: Email analytics.
Typically, email analytics have referred to email marketing, including measures such as open rates, click-through rates, and unsubscribe rates. But what about everyday emails that you send to your colleagues, superiors, employees, clients, and vendors?
New tools are starting to emerge for this type of analysis,…Continue
Added by Larry Alton on February 23, 2018 at 10:30pm — No Comments
Data mining is the process of looking at large banks of information to generate new information. Intuitively, you might think that data “mining” refers to the extraction of new data, but this isn’t the case; instead, data mining is about extrapolating patterns and new knowledge from the data you’ve already collected.
Relying on techniques and technologies from the intersection of database management, statistics, and machine learning, specialists in data mining have dedicated their…Continue
Added by Larry Alton on December 22, 2017 at 7:30am — No Comments
One of the biggest problems in data management and data science is being able to obtain “good” data. You need to gather sufficient data from a substantial array of subjects who fit your study’s requirements, and ensure the accuracy of the data... otherwise, any conclusions you draw could be biased or skewed.
But assume for a moment that your data is already solid. That’s no guarantee of success, unfortunately: It’s like having all the ingredients of a pizza in one place but lacking…Continue
Added by Larry Alton on November 22, 2017 at 4:30pm — No Comments
When you upload photos to Facebook, have you noticed that the website already seems to know who's in them? It’s remarkable, and you can give the credit to big data. Face recognition software, like fraud detection and ad matching algorithms, draws on deep libraries of content in order to deliver the correct results. And these data collections are hard at work across the…Continue
Added by Larry Alton on November 22, 2016 at 6:16am — No Comments
We’re obviously in an age of unprecedented access to customer insights and information, but that doesn’t necessarily mean it’s easy to gather and leverage data. Businesses – small businesses, in particular – must be very strategic with the information they collect and how they go about procuring it.
Data collection and analysis takes time, so it would be a shame to focus on the wrong information.
Five Different Ways to Collect…Continue
Added by Larry Alton on September 29, 2016 at 2:30am — No Comments
The necessary skills for data scientists vary widely, depending on field and how up to date any given company’s set-up is. But in this era of increased demand for IT excellence, there are certain certifications that will help you stand out from the crowd and differentiate yourself.
The Modern Data Scientist
The modern data scientist wears many hats. This…Continue
You’ve gathered up customer data which is more valuable than gold, but now what? Whether you paid for big data, got it for free or conducted your own surveys to drum it up, that’s only the…Continue
Added by Larry Alton on May 30, 2014 at 8:52am — No Comments