Whenever we make a decision in business, we test a hypothesis, no matter if it is in product, marketing or sales, at the end we make assumptions that will guide our actions. When we say that we will implement the next feature, or run this campaign we make a hypothesis that this particular action will have some positive impact to what we have set as a goal. The goal could be our revenues, our signups, the time it takes for a customer to use the…

In a world where information is being shared in a high volume, velocity, variety and veracity having an idea what to read and manage to find good resources becomes very difficult.

For a busy person like you, I gathered some of the best curated resources/newstetters that can get you up to date on Big Data and Data Science.

Let’s get started.…

By Kostas Pardalis

Marketers have a wealth of data that they access to, containing information that waits to be harnessed. It’s this information that data science promises to turn into actionable knowledge. But how can a marketing professional, better understand this brand new world of data science?

In this post, by going through a simple use case of e-mail marketing…