Human behaviors, rituals & habits are the outcome of complex interplay of the environment and experiences they have been exposed to. These definitely play a big role in shaping our product interaction experience. All of us have intuitively understood the importance of "cognitive resonance" in the first 8 seconds we interact with a product and how that experience has subsequently shaped our outlook to our product. As…

One month back Flutura was in  a meeting with a customer in Houston where we were involved in an IOT big data project . It was a very tense meeting ... Budgets were being slashed, heads were rolling because of the steep drop in Oil prices. The CEOs office was forensically examining all projects thru a massive magnifying glass. The tension in the room was palpable. The cross functional team had spent a lot of time building a…

The word “Force Multiplier,” in military usage, refers to an enabler or a combination of enablers, which make a given force more effective than that same force would be without it.  

So what force multipliers can be used in the world of Data Products ?

Based on our experience in curating intelligent data products for the industrial world we feel a Data Product needs a healthy dose of 2 things

1. Data Science = Seeing the unseen       (…

M2M + Big Data Analytics = Unlocking Blue Ocean Opportunities at the intersect

When human beings got connected, it unlocked a whole new set of possibilities and companies like facebook, linkedin etc came up with solutions which had never been there before.

The ability of machines to interact with each other promises to unlock a whole new set of opportunities unprecedented in our history

What are some real life examples of M2M…

Health care is ripe for Big data disruption because of 3 reasons

A data scientist at Flutura has to wear multiple hats in order to deliver next generation analytical solutions in the sectors we operate in namely energy, telecom, digital and health care industry. In order to do that he/she has to wear 3 hats

-         The BUSINESS  hat

-         The MATH hat

-         The DATA hat

Most of the time it’s easy to fathom the depth of the data scientists math / algorithmic knowledge and the depth of…

Like many industries the Infrastructure/Security/Compliance function within large telecom companies is becoming more data driven. Here are 3 powerful use cases which vividly bring out new possibilities in Telecom big data

Telecom use case-1 : Contact centre text mining and Telecom Bandwidth throttling…