It’s not easy for a retailer to face ongoing economic challenges. The power of the customers is rising. They have the right to choose the best, and they are not happy with anything less. The competition in every single industry is brutal. We’re not exaggerating when we say that every business battles for survival.

In this war of competitors, data analytics are the most effective weapon. In February 2017, JDA Software Group and PwC (PricewaterhouseCoopers) released…