Whether you love or hate politics, one thing…
Added by Larisa Bedgood on May 3, 2016 at 4:30am — No Comments
The first thing to sort out when considering a data strategy is what types of data you have, what types you need, and how you can use both. The two main segments of data are first-party and third-party.
First-party is the foundation of your marketing strategy. This is the internal…
Added by Larisa Bedgood on March 24, 2016 at 10:30am — No Comments
The definition of real-time marketing is evolving. The buzz around Big Data and the…
Added by Larisa Bedgood on February 23, 2016 at 6:00am — No Comments
At a time in our history when there is more data than ever before, the overwhelming majority of companies have…
Data Quality Procrastination, or DQP, affects…
As data continues to grow at unprecedented speeds, organizations must embrace a data-driven mind-set to stay competitive. With the influx of bigger data and new types of data, companies of all sizes are increasingly dependent on large sets of information to make better business decisions.
Marketing departments can rely on data to discover up-sell and cross-sell opportunities and to improve customer relationships. According to …Continue
Most B2B marketers are swimming in a sea of data. After all, “data is essential in marketing,” and “data drives results.” However, as you are taking this swim, you may also feel a bit like you are drowning in too much data. Rest assured - with a little structuring and integration, you will soon be safely navigating your way to shore, data insights in hand and the winning formula on how to sell more to your B2B buyers.
In fact, most B2B marketers…Continue
Added by Larisa Bedgood on July 27, 2015 at 7:21am — No Comments
Today’s marketers are becoming technically savvier. They understand the need to improve customer experiences or implement digital marketing strategies to engage consumers across channels. Customer retention and acquisition, Big Data, social media marketing,…Continue
Added by Larisa Bedgood on July 22, 2015 at 10:10am — No Comments
Many businesses are feeling the pressures of data overload. Consequently, many businesses have databases that look like the picture below.
Businesses are stockpiling more data than ever before. From machine-generated data, social sentiment, transactional data, and emails, many companies feel as if they are drowning in data. According to a report by the…Continue
Added by Larisa Bedgood on May 5, 2015 at 9:39am — No Comments
Retailers know they need Big Data and are charging forward to get in the game. But many retailers continue to face challenges. What type of data should be collected? How should the data be used to generate insights? How do I measure ROI?
101data recently surveyed US retailers, across a range of sizes. When asked about which processes would be most impacted by Big Data technology, 50% stated that targeted offers and promotions would have the biggest…Continue
Added by Larisa Bedgood on April 23, 2015 at 7:30am — No Comments