Last year like many people, I found myself laid off due to COVID-19. I suspected this would happen since my title barely reflects what I spend most of my time doing. Although I worked in a Call Centre, I hardly handled any calls. For those expecting me to have a lot of call stats, my…

Remarketing is how you connect with people who have earlier interacted with your Site or mobile app. Although the word is used interchangeably with retargeting, both denote different plans of action. Retargeting is a sub-discipline of remarketing and is only about serving online or offline ads to potential customers based on cookies.…

Players in ecommerce, entertainment, finance, Internet and social media space drive and influence risk indicators for not just for themselves but for users of Internet and increasingly to larger society as side effects spread to social, political and economic scenarios. Any risks from above domains are dominant and may easily be extrapolated in domains too.

There are five risks that may influence society negatively and turn in to resistance force for adoption of digital…

The term “technical analysis” usually refers to the study of stock prices.  A technical analyst might use real-time or closing prices of stocks to predict future prices.  This is an interesting concept because of what is normally excluded from the analysis - namely, everything except prices.  Given that the approach doesn’t necessarily consider the health or profitability of the underlying companies, a purely technical approach seems to offer guidance that is disconnected from reality.  Yet…

We’re obviously in an age of unprecedented access to customer insights and information, but that doesn’t necessarily mean it’s easy to gather and leverage data. Businesses – small businesses, in particular – must be very strategic with the information they collect and how they go about procuring it.

Data collection and analysis takes time, so it would be a shame to focus on the wrong information.

Five Different Ways to Collect…