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Aureus Analytics's Blog Posts Tagged 'customer' (2)

6 Ways Big Data Analytics Can Drive Smarter Customer Service

Big data analytics finds immense application across the entire business. One area which can have direct, measurable and visible impact is the area of customer service. Data has been used since time immemorial to improve customer service, but it is only recently that the full power of predictive analytics is being applied in this function. Organizations, both large and small, are using big data…

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Added by Aureus Analytics on November 24, 2015 at 1:00am — No Comments

Big Data In Banking

The Banking industry generates a large volume of data on a day to day basis. To differentiate itself from the competition, banks  are increasing adoption big data analytics as part of their core strategy. Analytics will be the critical game changer for the banks. In this infographic we explore the scale at which banks have adopted analytics in their business.…

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Added by Aureus Analytics on October 11, 2015 at 10:54pm — No Comments

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