Of late, a buzzword in marketing and analytics circles is CDP or Customer Data Platform. Chief Marketing Officers now have this new weapon in their arsenal to serve customers in an even better, faster and more granular manner.
A CDP is a “data unifying software”. Adding it on top of your martech stack helps manage your…
Added by Hemant Warudkar on August 13, 2019 at 2:12am — No Comments
Some months ago, booking.com joined the ginger group of brands to combine artificial intelligence (AI) with mobile to get a headsup in anticipating a customer’s purchase intent.
Booking.com app users now not only receive instant booking access to a destination with a single QR code but also get…Continue
Added by Hemant Warudkar on January 22, 2019 at 9:05pm — No Comments