- Substitution represents basic IT modernization; such as leveraging new…
Of late, a buzzword in marketing and analytics circles is CDP or Customer Data Platform. Chief Marketing Officers now have this new weapon in their arsenal to serve customers in an even better, faster and more granular manner.
A CDP is a “data unifying software”. Adding it on top of your martech stack helps manage your…
Added by Hemant Warudkar on August 13, 2019 at 2:12am — No Comments
Summary: The Gartner Magic Quadrant for Data Science and Machine Learning Platforms is just out and once again there are big changes in the leaderboard. Some major incumbents have fallen and some new challengers have emerged.
The Gartner Magic Quadrant for Data Science and Machine Learning Platforms is just out and once again there are big changes in the leaderboard. Say what you will about our profession but as a platform developer you…Continue
Understanding customer transactional behaviour pays well for any business. With the tsunami of start ups in recent times and the immense money flow in businesses, customers find lucrative offers from companies for acquisition, retention & referrals strategies. Understanding transactional behaviour of a customer has become even more complex with the invent of new business houses everyday. Although, with the rise of powerful machines, one can…Continue
Added by PS Dhillon on January 28, 2019 at 4:00am — No Comments
Some months ago, booking.com joined the ginger group of brands to combine artificial intelligence (AI) with mobile to get a headsup in anticipating a customer’s purchase intent.
Booking.com app users now not only receive instant booking access to a destination with a single QR code but also get…Continue
Added by Hemant Warudkar on January 22, 2019 at 9:05pm — No Comments
What do you do before purchasing something that costs more than a pack of gum? Whether you want to treat yourself to new sneakers, a laptop, or an overseas tour, processing an order without checking out similar products or offers and reading reviews doesn’t make much sense anymore. Thanks to comment sections on eCommerce sites, social nets, review platforms, or dedicated forums, you can learn a ton about a product or service and evaluate whether it’s a good value for money. Other customers,…Continue
Added by Kateryna Lytvynova on October 30, 2018 at 12:45am — No Comments
The age of technology is way past its nascent stage and has grown exponentially during the last decade. In my role, travelling to events and meeting with thought leaders I am aware of the developments made across different technological fronts.…Continue
Added by Ronald van Loon on July 17, 2018 at 2:45am — No Comments
A fictitious retailer which I am calling Malwart sells automobiles and automotive parts. On this blog I will be focused on the sale of a particular automobile model called the Blair - a sporty compact that can be ordered in custom colour schemes. Because all sales must be done by clients that also have accounts,…Continue
Added by Don Philip Faithful on December 24, 2017 at 6:30am — No Comments
Mobile usage has surpassed the desktop usage a few years back and is fast becoming consumer’s preferred portal to the internet. Always-on consumers spend more than 70% of their media consumption and screen time on mobile devices, and most of that time in smartphone apps. Analyzing their behaviors, understanding their needs, complaints and proactively…
Added by Sandeep Raut on November 26, 2017 at 2:00am — No Comments
Today every industry is talking about Digital Transformation and affected by technologies like the Internet of Things, Blockchain, Microservices and Cloud. Every company like Apple, Nike, and Nestle, better known for their brand products have now become Technology Company. However, for every technology the powerhouse behind the success is…
Added by Sandeep Raut on November 19, 2017 at 2:30am — No Comments
The research firm Technology Business Research (TBR) recently came out with a report titled, “Winning The Business Of Digital Transformation Services Requires A Process-Led Approach” authored by Sebastian Lagana and Jennifer Hamel. The report is full of good nuggets, but I especially liked the way that they categorized the 3 phases of Digital Transformation:
Added by Bill Schmarzo on November 12, 2017 at 5:00am — No Comments
Added by Sandeep Raut on November 10, 2017 at 9:30pm — No Comments
Digital transformation is no longer a buzzword. No industry is left behind.
We’re currently in a new wave of digital transformation with new technologies, processes, business models and opportunities popping up in the market faster than we can blink & think.
All the companies are using big data, machine learning, cloud, smart…
Added by Sandeep Raut on October 22, 2017 at 7:00pm — No Comments
Today’s customers are like a King. They are in the driver’s seat, with the power of the internet and social media tools creating tons of information. With the strong influence of smartphones, all the information is at their fingertips.
We are living in interesting times ofIndustry 4.0. Consumers are now on the cusp of a hyper-personalized era with fundamental changes in terms of choice,…
Added by Sandeep Raut on October 15, 2017 at 9:30pm — No Comments
Drones flying in the skies to deliver packages to customers, is how technology based on data and analytics is likely to impact retail industry and consumers both – in near future. New ways and means of understanding the customers are emerging and both, online and offline retailers are embracing this data first strategy. These retailers are trying their level best to match customers to products and services.
Retail is increasingly becoming a data driven…Continue
Added by Chirag Shivalker on September 16, 2017 at 11:00am — No Comments
I attended the interview with Nick Drake, Senior Vice President, Direct to Consumer at T-Mobile and Otto Rosenberger who serves as CMO at the Hostelworld Group at the Adobe Summit. The key take away of the entire session was that customer experience is the beginning and the core of digital transformations – it is where it all begins.
T-Mobile and Hostelworld are…Continue
Added by Ronald van Loon on June 19, 2017 at 2:00am — No Comments
Do you want to be a digital enterprise? Do you want to master the art of transforming yourself and be at the forefront of the digital realm?
How can you change your business to achieve this?
Derive new values for yourself, and find better and more innovative ways of working. Put customer experience above and beyond…Continue
Added by Ronald van Loon on May 16, 2017 at 3:00am — No Comments
Analytics needs a evangelist! Without such a person, you just don’t get the impact that Analytics actually is capable of providing! Mostly this evangelist needs to be right at the top, the CEO! I have worked with a range of industries & everywhere the degree of impact shoots up once you have a CXO who is evangelising this change.
Of course, some CMOs have led their organizations into embracing the practice, including John Costello, former exec VP-CMO of Home…Continue
Added by Ajay Kelkar on March 27, 2017 at 8:30pm — No Comments
It isn’t too unusual for surveys to contain open-ended questions: respondents would be free to enter their comments in any manner. More on an operational basis, not surveys but rather client systems might hold such comments; and not the respondents themselves but customer service agents would be responsible for entering the information. These same agents would likely classify the nature of the exchange or comments maybe using drop-down menu choices, radials, and check-boxes. One approach…Continue
Added by Don Philip Faithful on February 25, 2017 at 10:47am — No Comments
Would you like to know how much they’re spending, when they’re spending, why they’re buying with the competition and not you, what…Continue
Added by Mark Ross-Smith on January 11, 2017 at 3:31am — No Comments