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All Blog Posts Tagged 'culture' (5)

Data-Driven Culture & the Reptilian Brain

Artificial Intelligence (A.I.) is a wide umbrella of emerging technologies which have the potential to completely transform business and society.

In its immense complexity, artificial intelligence is like human intelligence. Effective analytics teams in business interact in the same way as our nervous system does to enable human…

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Added by Pedro URIA RECIO on June 26, 2018 at 6:30am — No Comments

A Hiring Guide for Building a Data-Driven Culture

We live in a world awash with data. From sensor data to website data, to fitness data, nearly every aspect of our lives is quantified. And digging into the numbers helps us better understand ourselves, our neighbors, and our world.

For organizations, this can yield a huge competitive advantage—if they can see and understand their data. And that’s why many are adopting a culture of self-service analytics.

In this culture, data plays a central role in every major conversation.…

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Added by Jeff Mills on September 6, 2016 at 12:46pm — 1 Comment

How to Ask an Analyst a Question

Asking questions is easy. It’s so easy that, as askers, we often don’t think about the quality of our questions. Poorly framed questions waste everyone’s time—yours included—because they require the answerer to make assumptions. When it comes to asking analysts to explore a problem you’re trying to solve, better questions will drive better analysis and, ultimately, more actionable answers.

Here’s an example:

Marketer: “How many people converted from paid ad…

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Added by Derek Steer on March 19, 2015 at 11:49am — No Comments

4 Questions to Consider When Making Your Next Analytics Hire

Over the course of a startup’s lifetime, a company can face a range of data challenges. In the beginning, startup founders do most analysis themselves using tools like Google Analytics. As a company grows, business and product leaders often have analytical questions that these tools—and busy executives—can’t answer.

For many companies, reaching this point is a signal to start building an analytics team. But who do you hire? An analyst might be able to deliver value right away, but…

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Added by Derek Steer on January 29, 2015 at 7:30am — No Comments

More about Shifting Culture, Less about Investing in Potential

Data Science is often brought to companies as a potential game changer. An investment that may pay off if the company's data can be leveraged to provide insight and gain a competitive edge. But bringing analytical offerings to organizations as a "maybe solution" to their pain points misses the mark. Data science is today's answer to our most pressing enterprise and socially innovative challenges given the data-driven nature of our markets and society as a whole. If an investment in data…

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Added by Sean McClure on September 29, 2014 at 9:03am — 1 Comment

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