All businesses are at the mercy of data quality challenges. From the moment you capture your first lead, you’ll be fighting a battle against data decay. The bigger the database gets, the more problems the business can encounter, and it isn’t easy to single out a…
CRMs are supposed to be used to achieve better efficiency. By investing time in the CRM, sales teams should be able to identify leads, retain existing customers and successfully recruit new clients to the fold.
Your research and development team should be able to use the metrics from the CRM to drive next year’s products, and the marketing team should be able to feed…Continue
Added by Martin Doyle on June 17, 2015 at 5:30am — No Comments