More and more organizations today are moving to unified communications (UC) platforms for better communications within their organization, with their customers and with their partners. These platforms combine voice, email, chat and web into a seamless Omni-channel experience for its users. They today boost of a number of features, but most of them provide either static or rule based experiences. Given that these platforms generate tons of data, can this data be used to improve user…Continue
Added by Kumaran Ponnambalam on March 30, 2016 at 4:30pm — No Comments
Relationships are built on trust and mutual understanding – if a company wants customers to trust them with their data, the company must foster that trust. Data governance and sensitivity about your customers’ data must be enforced internally and communicated externally – to your customers.
Added by Ben Gold on April 22, 2013 at 11:30am — No Comments
Relationships are built on trust and mutual understanding. Building a 360 degree customer data profile facilitates the marketers’ understanding of their customers. This in turn, helps marketers provide their customers the best experience and service, target product offerings, and produce relevant communications. The key to building a 360-degree customer profile is aggregating as much relative data as possible. Centralizing the 360-degree profile in an easily accessible and robust…Continue
Added by Ben Gold on April 17, 2013 at 11:30am — No Comments
Excellent customer communications is now a recognized component to drive sales and give Insurance companies the competitive advantage. Here are some tips when utilizing analytics to solve marketing solutions while keeping the customer in mind:
Added by Ben Gold on January 10, 2013 at 12:00pm — No Comments