If you’re planning on a data driven approach, you’re going to need data, most likely from a nice mix of sources that will give you the right amount of insight you need to make it worthwhile.



But if you’re not careful, you can quickly spend a lot of money getting it whether it’s “free” or not. Because as much as we’d like it to be, most of it is definitely not free, even if it is on an open and…

So there’s a lot of data out there. Now what?  How is that going to make a difference to you? That depends on what you want it to do, how many resources you have to devote, and how much effort you want to put into maintaining your data driven approach over the long term.  Make no…