Of late, a buzzword in marketing and analytics circles is CDP or Customer Data Platform. Chief Marketing Officers now have this new weapon in their arsenal to serve customers in an even better, faster and more granular manner.
A CDP is a “data unifying software”. Adding it on top of your martech stack helps manage your…
Added by Hemant Warudkar on August 13, 2019 at 2:12am — No Comments
Wondering how the words, fashion, weather and predictive analytics are connected?
Here’s a poser – what is one of the biggest challenges before the global fashion industry today? Weather. You wouldn’t have guessed it, right?
Pick up any fashion magazine, read any fashion portal, white paper…. you name it, unpredictable weather is on the Top-5…Continue
Added by Hemant Warudkar on July 27, 2018 at 4:13am — No Comments