Today, many B2B customers are turning to B2B websites to buy their products and services outright. While B2B companies receive value from customer satisfaction within their operational procedures, today's customers are looking for companies that go beyond their expectations.…

I am an advertising and marketing veteran who is currently transitioning towards data science. The purpose of this write-up is to give you some baseline understanding of marketing, grounded in my professional experience. I am hoping that my write-up will help you gain a bigger share of voice when working with advertising & marketing teams. Eventually, you might ask bigger questions and thus move beyond just optimizing their work.

I will expand this post into a…