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Rafael Knuth's Blog Posts Tagged 'b2b' (1)

Advertising & Marketing Fundamentals For Data Scientists

I am an advertising and marketing veteran who is currently transitioning towards data science. The purpose of this write-up is to give you some baseline understanding of marketing, grounded in my professional experience. I am hoping that my write-up will help you gain a bigger share of voice when working with advertising & marketing teams. Eventually, you might ask bigger questions and thus move beyond just optimizing their work.

I will expand this post into a…

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Added by Rafael Knuth on October 25, 2018 at 2:00am — 4 Comments

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