Just about every company worth its salt today uses data and analytics to better understand their customers and better meet their needs. For some companies, such as Google, Amazon and others, data science is the very foundation of their business model - but these companies use data analytics in service of their broader core mission. The universe of public companies that actually provide data and analytics solutions is far smaller and harder to define, but includes industry behemoths such as…Continue
Added by Gregory Thompson on August 5, 2020 at 2:06pm — No Comments
A long, long time ago (maybe 10 years) the data analytics industry was fairly easy to define and track. Back in that pre-historic era SAS was considered the gold standard of analytics companies with a comprehensive range of solutions addressing the demands of many industries. Given the relative paucity of data, analytics tended to focus on those industries that generated usable data. Companies that were part of the analytics universe back then would have included:
Added by Gregory Thompson on August 8, 2017 at 12:30pm — No Comments
In a prior post I outlined some thoughts on the outlook for the data analytics sector and referenced a database I prepared of analytics companies. At the time the list comprised about 400 names categorized into a number of sectors and segments.
I’ve continued to update the list since that time and it now comprises about 800 companies.
"Half the money I spend on advertising is wasted; the trouble is I don't know which half."
John Wanamaker, a department store merchant and marketing pioneer in the late 19th and early 20th century (as well as Postmaster General from 1889 to 1893), is reputed to have made this statement and advertisers have been wrestling with the question ever since.
Enter the science of marketing measurement. In the early days the questions revolved around the…Continue
Added by Gregory Thompson on October 23, 2015 at 1:00pm — No Comments
There has been enough buzz about Big Data over the past year or two to create a very big data file. It seems that if you do not have a strategy around big data, mining ecommerce and social media sites for new insights into your customers, using new data management software tools like Hadoop, you are at a serious disadvantage to your competitors who are all jumping on the big data bandwagon.
And - there is merit to this line of thought for some companies. The increase in the…Continue
It wasn’t so long ago that the universe of data analytics companies was much easier to describe. In the year 2000 there were some clearly defined categories of companies that were all engaged in some part of the data and analytics world, although data analytics was not really recognized as a discrete sector at the time. Companies typically fit into a specific industry category, such as software (Oracle, Siebel, Epiphany), consulting (Accenture, Bain), data (credit bureaus, IMS, IRI); or a…Continue
Added by Gregory Thompson on September 21, 2015 at 7:35am — No Comments
I set out a structure for the data analytics industry in a previous post. This framework attempted to define a framework by which companies can be categorized and evaluated. The framework defined a group of four sectors with a number of segments within each of those sectors. On the one hand there is a group of global leaders that provide a comprehensive suite of analytics software and services to all-comers as well as a group of companies that have deep expertise and offerings focused on…Continue