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Larry Alton's Blog Posts Tagged 'analytics' (2)

5 Best Practices for Email Data Analysis

Data analytics is a red-hot field in terms of growth and popularity, but there’s a relatively new segment of the field that’s starting to catch fire: Email analytics.

Typically, email analytics have referred to email marketing, including measures such as open rates, click-through rates, and unsubscribe rates. But what about everyday emails that you send to your colleagues, superiors, employees, clients, and vendors?

New tools are starting to emerge for this type of analysis,…

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Added by Larry Alton on February 23, 2018 at 10:30pm — No Comments

SBOs Must Pay Attention to Digital Marketing Analytics

As a business owner or C-Suite executive, you have access to an endless collection of data, statistics, and numbers. If you really want to uncover the truth behind a particular action, outcome, or problem, you can find metrics that’ll shed light on the issue at hand. When it comes to marketing in particular, digital marketing analytics play a significant role in a business’ ability to maximize returns, and increase customer engagement.

Value of Digital…

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Added by Larry Alton on November 11, 2015 at 10:30am — No Comments

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