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Hemant Warudkar's Blog Posts Tagged 'analytics' (5)

Your guide in selecting the right CDP

Of late, a buzzword in marketing and analytics circles is CDP or Customer Data Platform. Chief Marketing Officers now have this new weapon in their arsenal to serve customers in an even better, faster and more granular manner. 



A CDP is a “data unifying software”. Adding it on top of your martech stack helps manage your…

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Added by Hemant Warudkar on August 13, 2019 at 2:12am — No Comments

Retailers: Better Market Basket Analysis Will Keep You Ahead Of Competition

“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” —Jeff Eisenberg, CEO of BuyerLegends.com

It is but only now that medium and small retailers have started to realize why Amazon and other e-commerce companies…

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Added by Hemant Warudkar on April 1, 2019 at 7:30pm — No Comments

Using Artificial Intelligence To Sense Buyer Intent

Some months ago, booking.com joined the ginger group of brands to combine artificial intelligence (AI) with mobile to get a headsup in anticipating a customer’s purchase intent.

Booking.com app users now not only receive instant booking access to a destination with a single QR code but also get…

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Added by Hemant Warudkar on January 22, 2019 at 9:05pm — No Comments

Healthcare Analytics: Build-Versus-Buy Quandary A Hurdle

The most obvious thing for any Health Care Organization (HCO) to do is to develop in-house infrastructure to manage its healthcare data. That’s simpler said than done, though. Setting up an Enterprise-grade data warehouse not only involves additional hires, there’s some amount of capital expenditure as well as operational costs involved.

Here’s what’s needed – an investment in the right personnel and the right…

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Added by Hemant Warudkar on September 11, 2018 at 5:00pm — No Comments

Fashion, Weather And Predictive Analytics

Wondering how the words, fashion, weather and predictive analytics are connected?

Here’s a poser – what is one of the biggest challenges before the global fashion industry today? Weather. You wouldn’t have guessed it, right?

Pick up any fashion magazine, read any fashion portal, white paper…. you name it, unpredictable weather is on the Top-5…

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Added by Hemant Warudkar on July 27, 2018 at 4:13am — No Comments

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