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All Blog Posts Tagged 'analytics' (362)

Build vs. Buy: The Conundrum Facing the Commercial Insurance Industry as It Embraces an AI-Based Future

Artificial intelligence (AI) seemingly has been discussed everywhere over the last few years, and now it’s made its way into the commercial insurance industry. Organizations are using AI and machine learning for everything from streamlining operations to offering more personalized care and better customer service. There is an increasing sense of urgency about getting started on the AI journey. The question is how. Do they develop a custom solution in-house or purchase a third-party solution…

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Added by Ji Li on May 2, 2019 at 3:00pm — No Comments

Retailers: Better Market Basket Analysis Will Keep You Ahead Of Competition

“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” —Jeff Eisenberg, CEO of BuyerLegends.com

It is but only now that medium and small retailers have started to realize why Amazon and other e-commerce companies…

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Added by Hemant Warudkar on April 1, 2019 at 7:30pm — No Comments

Bringing Big Data to Big Macs: Lessons from McDonald’s Successful Adoption of Data Science for Personalized Marketing

Background: Civis began a data technology partnership with McDonald’s North America Marketing and Data Science teams in late 2017, and — after a year and a half of keeping our heads down — we jointly presented some of our key learnings recently at Advertising Week in New York.…

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Added by Civis Analytics on March 6, 2019 at 8:00am — No Comments

From Optimization to Prescriptive Analytics

Summary:  True prescriptive analytics requires the use of real optimization techniques that very few applications actually use.  Here’s a refresher on optimization with examples of where and how they’re best used.

 

Predictive analytics and optimization have gone hand in hand since the very beginning.  But in…

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Added by William Vorhies on February 18, 2019 at 10:01am — 1 Comment

The Rise of Strategy Analytics

If there was an AI winter, we are clearly in the peak of its summer. I do not know if we will ever build something as Skynet, but we are going to build much simpler things that will change the course of our lives. This shows a new application of analytics in the field of finance. A radical new approach that let flourish a new face of finance never seen…

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Added by Ramon Serrallonga on February 15, 2019 at 6:06am — No Comments

Text Encoding: A Review

The key to perform any text mining operation, such as topic detection or sentiment analysis, is to transform words into numbers, sequences of words into sequences of numbers. Once we have numbers, we are back in the well-known game of data analytics, where machine learning algorithms can help us with classifying and clustering.

We will focus here exactly on that part of the analysis that transforms words…

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Added by Rosaria Silipo on February 11, 2019 at 3:09pm — No Comments

Machine Learning for Transactional Analytics: Customer Life time Value v/s Acquisition Cost

Understanding customer transactional behaviour pays well for any business. With the tsunami of start ups in recent times and the immense money flow in businesses, customers find lucrative offers from companies for acquisition, retention & referrals strategies. Understanding transactional behaviour of a customer has become even more complex with the invent of new business houses everyday. Although, with the rise of powerful machines, one can…

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Added by PS Dhillon on January 28, 2019 at 4:00am — No Comments

New Home Sales Projection: A Time Series Forecasting

1. Background

New home construction plays a significant role in housing economy, while simultaneously impacting other sectors such as timber, furniture and home appliances. New house sales is also an important indicator of country’s overall economic health and direction. In the last 50 years there has been few significant bumps and turning points in this sector that shaped the trajectory of the overall economy.  Here I review the…

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Added by Mab Alam on January 25, 2019 at 8:15pm — No Comments

Using Artificial Intelligence To Sense Buyer Intent

Some months ago, booking.com joined the ginger group of brands to combine artificial intelligence (AI) with mobile to get a headsup in anticipating a customer’s purchase intent.

Booking.com app users now not only receive instant booking access to a destination with a single QR code but also get…

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Added by Hemant Warudkar on January 22, 2019 at 9:05pm — No Comments

The Future of Innovation Analytics

Is innovation an artisanal feat? Can innovation be weighed, measured on a scale, and optimized like a production operation? Can the use of data analytics disrupt creativity as it has done in other business functions? As an innovation consultant specialized in data science, I see the power of data and creativity going hand-in-hand every day. To understand how this happens, we will have to start with the evolution of innovation analytics.

Early life of innovation…

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Added by Ramon Serrallonga on January 4, 2019 at 11:30pm — No Comments

When AI and Data Analytics Meet Healthcare

The Telegraph covered a robotic revolution in the healthcare sector and predicted an increase in robotic systems in hospitals in the coming decade. Insights from…

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Added by Sudhanshu Ahuja on December 18, 2018 at 5:50pm — No Comments

Sentiment Analysis: Types, Tools, and Use Cases

What do you do before purchasing something that costs more than a pack of gum? Whether you want to treat yourself to new sneakers, a laptop, or an overseas tour, processing an order without checking out similar products or offers and reading reviews doesn’t make much sense anymore. Thanks to comment sections on eCommerce sites, social nets, review platforms, or dedicated forums, you can learn a ton about a product or service and evaluate whether it’s a good value for money. Other customers,…

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Added by Kateryna Lytvynova on October 30, 2018 at 12:45am — No Comments

Facial Recognition and its Applications

Facial Recognition

Facial recognition technology was always a mythical concept that we thought could be a tool that could solve many of our problems but would never see the light of day. Today, facial recognition is everywhere and is a part of the everyday technology that we use. The…

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Added by Abhimanyu on October 25, 2018 at 12:50am — No Comments

Data-driven Marketing Strategy: Spatial Analytics for Micro-marketing

Organizations, often in their me-too hurry to adopt a new technology, just pour their old-wine (data) into a new bottle. What was originally called ‘sales-information-system’ in the good-old-days underwent many avatars before it became BI (business intelligence) and then off-late, it is time to switch again.…

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Added by Krishna Pera on October 17, 2018 at 10:00am — No Comments

Advanced Analytics – The Fourth Great Lever of Corporate Change

Summary:  Advanced analytics and AI are the fourth great lever available to create organic improvement in corporations.  We’ll describe why this one is different from the first three and why the CEO needs the direct help of data scientists to make this happen.

 …

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Added by William Vorhies on October 15, 2018 at 2:33pm — 2 Comments

Practicing ‘No Code’ Data Science

Summary:  We are entering a new phase in the practice of data science, the ‘Code-Free’ era.  Like all major changes this one has not sprung fully grown but the movement is now large enough that its momentum is clear.  Here’s what you need to know.

 

We are…

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Added by William Vorhies on October 9, 2018 at 9:54am — 3 Comments

Ad hoc analysis: BI's fast food problem

(This article originally appeared…

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Added by Matthew Gierc on October 4, 2018 at 7:00am — No Comments

Comparing Machine Learning as a Service: Amazon, Microsoft Azure, Google Cloud AI, IBM Watson

planets

For most businesses, machine learning seems close to rocket science, appearing expensive and talent demanding. And, if you’re aiming at building another Netflix recommendation system, it really is. But the trend of making everything-as-a-service has affected this sophisticated sphere, too. You can jump-start an ML initiative without much investment, which would be the right move if you are new to data science and just want to grab the low hanging fruit.

One of ML's…

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Added by Olexander Kolisnykov on September 18, 2018 at 2:52am — No Comments

100 Day Plan for a new Chief Data Analytics Officer

…So you finally managed to get the sexiest job in your company but have no clue about how to even get started as Chief Data Analytics Officer.

Don’t worry! The 45th US President was in your shoes before you and he is just doing fine. Just download my 100 Day Plan for Chief Data Analytics Officers. Or click on the…

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Added by Pedro URIA RECIO on September 14, 2018 at 3:00am — No Comments

Healthcare Analytics: Build-Versus-Buy Quandary A Hurdle

The most obvious thing for any Health Care Organization (HCO) to do is to develop in-house infrastructure to manage its healthcare data. That’s simpler said than done, though. Setting up an Enterprise-grade data warehouse not only involves additional hires, there’s some amount of capital expenditure as well as operational costs involved.

Here’s what’s needed – an investment in the right personnel and the right…

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Added by Hemant Warudkar on September 11, 2018 at 5:00pm — No Comments

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