Not one or two, but more than enough studies have shown that for businesses to succeed, insights are vital. Insights about customer behavior, market trends, operations, and so much more — the point is that insight is essential. Now, how do you gain these insights then? Data — tons and tons of it — and a technology to help you make sense of it.…

We exist in a world where data is everywhere, not just data but an augmented data. Digging through this data is challenging but enforceable with the right tools. Today, a Business intelligence app makes business goes thrive. There are numerous advantages of business intelligence, and companies are utilizing it more effectively. If your business didn't feel…

Perhaps most organizations already know what to do with the data gathered. The data is used to make better decisions at work, right? But do you have all the skills needed to parse swaths of data thrown at you?

Well, you might not need to do the digging all by yourself, but you do need to know how to correctly interpret the analysis created by your data…

Big data analytics is concerned with examining data to uncover correlations, hidden patterns, customer preferences and market trends that can enhance decision-making. People are advancing the data science careers to become data analysts and…

In many cases, for an enterprise to build its digital business technology platform, it must modernize its traditional data and analytics architecture. A modern data and analytics platform should be built on a services-based principles and architecture.…

We live in an information age where the world of almost every organization revolves around data. Big Data is a field that has been working on the swaths of consumer data for driving valuable outputs. 

This is when companies are…

Embedded analytics allow users to integrate business intelligence and its processes into another software application.

Embedded real-time reports and dashboards allow end customers to cheque the data saved in the product…

 

Business intelligence (BI) applications have been around for quite a while, and they've changed the manner in which companies measure and…

Advanced Analytics helps to discover insights by applying machine learning to the analysis process. This enables improved decision-making and efficiency of the business. …

The development of business intelligence

Like many technologies, business intelligence models are also evolving. From the early days when BI was limited to excel worksheets, data was mainly stored on paper. Today, BI platforms have evolved so much that they define the course of action for organizations with new and novel approaches to improving efficiency in production, delivering sales and service experience to customers. In addition, knowing where our customers are,…

I myself do epidemiologic research, which rarely calls for developing machine learning models. Instead, I spend my time developing logistic regression models that I have to be able to interpret for the broader scientific (and sometimes non-scientific) community. I have to be able to explain in some easy, risk-communication way not only the…

Most companies have big data but are unaware of how to use it. Firms have started realizing how important it is for them to start analyzing data to make better business decisions.

With the help of big data analytics tools, organizations can now use the data to harness new business opportunities. This is return will lead to smarter business leads, happy customers, and higher profits. Big data tools are crucial and can help an organization in multiple ways – better decision making,…

Remarketing is how you connect with people who have earlier interacted with your Site or mobile app. Although the word is used interchangeably with retargeting, both denote different plans of action. Retargeting is a sub-discipline of remarketing and is only about serving online or offline ads to potential customers based on cookies.…

Harvard Business Review has declared data science as the ‘sexiest profession of the 21^st century’, and rightfully so. Keeping in mind, the amount of data being generated each day, the future scope of data science is bright, in fact, very bright. Students of technology, business, economics, mathematics, computer science, and the related subject domains, are all eligible to prepare for a data analyst role.

In the U.S., it is expected that there will exist 2.7 million openings…

Just about every company worth its salt today uses data and analytics to better understand their customers and better meet their needs.  For some companies, such as Google, Amazon and others, data science is the very foundation of their business model - but these companies use data analytics in service of their broader core mission.  The universe of public companies that actually provide data and analytics solutions is far smaller and harder to define, but includes industry behemoths such as…

That data analytics is big is not in dispute. Global revenues for big data software and services are expected to grow from USD 42 billion in 2018 to USD 103 billion in 2027, at a CAGR of 10.48%. And in the United States itself, by 2020, about 2.7 million job postings for data analytics and data science are expected. 

Data inflows into companies are…

Mobile app development is a popular service offering today – thanks to the immense popularity of a mobile phone in people’s lives. And it would be disastrous for companies not to leverage this opportunity if they still haven’t addressed it. So, to make use of this ever-growing avenue more and more, organizations all over the world are rushing to embrace this trend. However, they also understand that merely developing a mobile app is not nearly enough, i.e., if they genuinely want an edge…

 Data scientist ranks third on the list of LinkedIn emerging jobs of 2020. Similarly, it ranks first on Glassdoor’s hottest jobs of 2020. The data scientist role has been consistently ranked among top jobs in the past few years. There’s not a slightest of doubt that data scientists are in huge demand and are expected to stay in high demand in the coming years. …