Summary:  Here are our 5 predictions for data science, machine learning, and AI for 2019.  We also take a look back at last year’s predictions to see how we did.

It’s that time of year again when we do a look back in order to offer a look forward.  What trends will speed up, what things will actually happen,…

The term “technical analysis” usually refers to the study of stock prices.  A technical analyst might use real-time or closing prices of stocks to predict future prices.  This is an interesting concept because of what is normally excluded from the analysis - namely, everything except prices.  Given that the approach doesn’t necessarily consider the health or profitability of the underlying companies, a purely technical approach seems to offer guidance that is disconnected from reality.  Yet…

Today we discuss how to handle large datasets (big data) with MS Excel. This article is for marketers such as brand builders, marketing officers, business analysts and the like, who want to be hands-on with data, even when it is a lot of data.

Why bother dealing with big data?

If you are not the hammer you are the nail. We, the marketers, should defend our role of strategic decision-makers by staying in control of the data analysis function…

Which database is best? The question, obviously, depends on what you want to use it for.

I, like most analysts, want to use a database to warehouse, process, and manipulate data—and there’s no shortage of thoughtful commentary outlining the types of databases I should prefer. But these evaluations, which typically discuss databases in terms of …

Over the course of a startup’s lifetime, a company can face a range of data challenges. In the beginning, startup founders do most analysis themselves using tools like Google Analytics. As a company grows, business and product leaders often have analytical questions that these tools—and busy executives—can’t answer.

For many companies, reaching this point is a signal to start building an analytics team. But who do you hire? An analyst might be able to deliver value right away, but…

Authored by:

Pasha Roberts, Chief Scientist

Greta Roberts, CEO

July 2013

Key Findings

Digging into a cross-industry study of analytics professionals, we identify four distinct patterns of how these workers spend their week: (1)…