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Mark Ross-Smith's Blog Posts Tagged 'airlines' (5)

How Airlines & Hotels Profit From Your Data

The past few years have seen a wave of travel companies member accounts compromised which have rocked the industry.

Cathay Pacific had 9.4M accounts compromised.…

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Added by Mark Ross-Smith on December 27, 2018 at 9:30pm — No Comments

How Airline Loyalty Programs Use Big Data To Drive Record Revenues

It’s often thought that loyalty programs are designed to reward customers with special offers, treats, and discounts in the hope of retaining their business and encouraging customers to spend more frequently. While there is some…

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Added by Mark Ross-Smith on March 20, 2017 at 11:30am — No Comments

Commercializing The Data Flow: Airlines & Frequent Flyer Programs

I recently shared an article on how airlines are using information to individually price airfares and extract maximum value from passengers which was thought provoking and insightful for many airline industry and big data…

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Added by Mark Ross-Smith on February 16, 2016 at 2:00am — 1 Comment

How Airlines Measure Loyalty

An ongoing debate in the loyalty world is what type of customer is more important? One that spends big on airline tickets or one that filters millions of credit card miles through the banks?

Recently at the Loyalty Event in San Diego, Mike Hecht from Delta noted that they don't mind whether their customers are loyal due to credit card spend, or…

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Added by Mark Ross-Smith on February 2, 2016 at 2:00am — No Comments

How Big Data is Changing The Way You Fly

As airlines and frequent flyer programs gather more intelligence on your day to day lifestyle,  flying  and financial position - they begin to build a data profile on your interests, goals, psychometric assessment, your motivations to engage with a brand at any given every point throughout the day, what has driven you to purchase in the past – and most…

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Added by Mark Ross-Smith on January 9, 2016 at 4:30pm — 1 Comment

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