Telecom industry is one which not only sees a large customer base, but a customer base who’s needs and desires are constantly evolving and/or shifting. On top of this, telecom firms face cut throat competition, making it a highly dynamic and challenging industry. In such a scenario, each decision that a telecom firm takes becomes all the more crucial. It is hence imperative for the firm to take decisions based on extensive data analytics so as to ensure efficient and effective use of…