In this digital age, the threats against an organization’s data are massive and the consequences of a breach are extremely devastating for a business. So it has become important to consider various factors when it comes to secure databases.

Our world is on a huge risk of data theft and a few months ago, Facebook data breach news proved this.…

Sales Forecasting: Science or Instinct?

Recently, we had talked about marketing automation, a digital transformation in the field that involved both artificial intelligence and machine learning. Even Natural Language Processing (NLP) has come a long way, enough to change the content marketing game. But while marketing has shifted to a digital…

Technology is known to shift landscapes, even change the game. We saw that when the internet exploded in scale and popularity, as computers became smarter, and the world goes through the digital transformation. An easy example is in traditional marketing, which now borders on the irrelevant, unable to hold a candle to its more modern counterparts.

Email, search…

Marketing analytics software includes various technologies and processes which enable an organization to evaluate and quantify its marketing efforts. Marketing analytics software offers tools to manage, measure, control and analyze marketing performance. With the use of marketing analytics software, organizations are able to improve the effectiveness and optimize the return on investment (ROI) of marketing activities. Marketing analytics software enables organizations to gain…

Businesses these days rely heavily on data to make important decisions on a day-to-day basis. The flow of correct and consistent data is of great importance for business users to make quick and well informed decisions. The flow and relationships of data need to be defined and structured to ensure best results. This process is called Data Modelling. To avoid human error and speed up the process specialised software is used to help with building a logical data model, a physical data…

Report Description



The Russian IT software and services market has completely restructured itself and has evolved significantly after the financial crisis of 2008. The IT software and services market has contributed enormously in the growth of Russian IT industry. The IT software and services market of Russian is anticipated to exhibit progressive 7.2% CAGR through the forecast period and touch US$8628.2 million by the end of 2020.



The consumerization…