eCommerce and online shopping businesses employ professionals in many roles including sales managers, marketing professionals, social media experts, product and service professionals and others. Together, every role in a business is designed to create a team that will ensure business success and, with eCommerce exploding, it is easy to think…

Data science is study of data that involves emerging methods of recording, storing and analyzing the data, to easily extract the needed information to take the necessary decisions for business. The phrase ‘Data Science Platform’ can be described as a software including a variety of technologies for advanced analytics uses…

We always knew that the evolution of technology would lead us to newer avenues and opportunities in life. But little did we imagine that there would come a day that we would have a technology that would allow us to turn off electric appliances in our house from our office. No more “Did I turn it off” conundrums! That is the magic of the Internet of Things. And here’s an interesting statistic about this rockstar of technology: The number of connected devices in the world was 8.4 billion,…

The video conferencing software is used for businesses all around the world but the requirement of it is at its peak during this corona outbreak. All of the businesses have to operate from their homes, and because of it, the use of video conferencing software has become a necessity these days. While there are plenty of applications available in the market but there are a few of them that give you the best features with a secure platform. …

Imagine you are sitting at your home and your entire house is connected to Google Home. You ask Google to dim the lights, turn on the tv, shut the windows, pull out your favourite throw cover, put up your favourite movie and finally order your favourite snacks. Or imagine you are managing your day-to-day schedule over your phone by just giving voice commands to your “intelligent assistant.” Sounds…

In this digital age, the threats against an organization’s data are massive and the consequences of a breach are extremely devastating for a business. So it has become important to consider various factors when it comes to secure databases.

Our world is on a huge risk of data theft and a few months ago, Facebook data breach news proved this.…

Sales Forecasting: Science or Instinct?

Recently, we had talked about marketing automation, a digital transformation in the field that involved both artificial intelligence and machine learning. Even Natural Language Processing (NLP) has come a long way, enough to change the content marketing game. But while marketing has shifted to a digital…

Technology is known to shift landscapes, even change the game. We saw that when the internet exploded in scale and popularity, as computers became smarter, and the world goes through the digital transformation. An easy example is in traditional marketing, which now borders on the irrelevant, unable to hold a candle to its more modern counterparts.

Email,…

Marketing analytics software includes various technologies and processes which enable an organization to evaluate and quantify its marketing efforts. Marketing analytics software offers tools to manage, measure, control and analyze marketing performance. With the use of marketing analytics software, organizations are able to improve the effectiveness and optimize the return on investment (ROI) of marketing activities. Marketing analytics software enables organizations to gain…

Businesses these days rely heavily on data to make important decisions on a day-to-day basis. The flow of correct and consistent data is of great importance for business users to make quick and well informed decisions. The flow and relationships of data need to be defined and structured to ensure best results. This process is called Data Modelling. To avoid human error and speed up the process specialised software is used to help with building a logical data model, a physical data…

Report Description



The Russian IT software and services market has completely restructured itself and has evolved significantly after the financial crisis of 2008. The IT software and services market has contributed enormously in the growth of Russian IT industry. The IT software and services market of Russian is anticipated to exhibit progressive 7.2% CAGR through the forecast period and touch US$8628.2 million by the end of 2020.



The consumerization…