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Balu Rajagopal's Blog Posts Tagged 'Retail' (1)

Optimizing Merchandising Using Big Data Analytics

Merchandising managers, for many years, have been grappling with the following three major challenges (among others), in making product management decisions:

  1. Understanding visitor & purchase behavior in the store (and online)
  2. Silos of product, purchase and customer data that are disconnected, disparate and…
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Added by Balu Rajagopal on February 14, 2013 at 10:16am — No Comments

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