The European General Data Protection Regulations (GDPR) will come into force on May 25, 2018. These regulations will have a significant impact on existing data collection and analysis methods. 

Many businesses have become reliant on customer…

For years the retail sector has been making use of customer data to propel their own marketing campaigns forward. What remains to be seen in this regard is, how the future of better data collection and technology, coupled with an enhanced need for customer personalization shakes up this procedure in the…