Retailers know they need Big Data and are charging forward to get in the game.  But many retailers continue to face challenges. What type of data should be collected? How should the data be used to generate insights? How do I measure ROI?

Why Retailers Use Big Data

101data recently surveyed US retailers, across a range of sizes. When asked about which processes would be most impacted by Big Data technology, 50% stated that targeted offers and promotions would have the biggest…