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Digital advertisement spends are surpassing traditional ad spends (TV, print, outdoor). Most brands have…

Understanding customer transactional behaviour pays well for any business. With the tsunami of start ups in recent times and the immense money flow in businesses, customers find lucrative offers from companies for acquisition, retention & referrals strategies. Understanding transactional behaviour of a customer has become even more complex with the invent of new business houses everyday. Although, with the rise of powerful machines, one can…

Summary:  There are an increasing number of larger companies that have truly embraced advanced analytics and deploy fairly large numbers of data scientists.  Many of these same companies are the one’s beginning to ask about using AI.  Here are some observations and tips on the problems and opportunities associated with managing a larger data science function.

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Return on Investment (ROI) is defined as the ratio of a return (benefit or net profit) over the investment of resources that generated this return. Both the return and the investment are typically expressed in monetary units, whereas the ROI is calculated as a percentage.

ROI formula:     (Return – Investment)/Investment

It’s typically expressed as a percentage, so multiply your results by 100.…

Greta Roberts, CEO

Talent Analytics, Corp.

Human Resources Feels Pressure to Begin Using Predictive Analytics

Today’s business executives are increasingly applying pressure to their Human Resources departments to “use predictive analytics”.  This pressure isn’t unique to Human Resources as these same business leaders are similarly pressuring Sales, Customer Service,…

Buzz words are one of my least favorite things, but as buzz words go, I can appreciate the term “Data Lake.” It is one of the few buzz words that communicates a meaning very close to its intended definition. As you might imagine, with the advent of large scale data processing, there would be a need to name the location where lots of data resides, ergo, data lake. I personally prefer to call it a series of redundant commodity servers with Direct-Attached Storage, or hyperscale computing with…

The "big data" technology vendor market is ripe for consolidation. The myriad of vendors and technologies is causing market confusion. Matt Turck created a nice visualization entitled "…

Hadoop is an open source framework for storing massive amounts of data on clusters of commodity hardware.



Haboob is a dense dust storm that moves…

The marketing professional’s paradigm is quickly evolving as more are using analytics to expand strategy. According to Gartner by 2017, the CMO of a company will spend more on IT than the…