Digital advertisement spends are surpassing traditional ad spends (TV, print, outdoor). Most brands have…Continue
Added by Ridhima Kumar on August 8, 2019 at 7:40am — No Comments
Added by Benjamin Waxer on February 25, 2019 at 12:42am — No Comments
Understanding customer transactional behaviour pays well for any business. With the tsunami of start ups in recent times and the immense money flow in businesses, customers find lucrative offers from companies for acquisition, retention & referrals strategies. Understanding transactional behaviour of a customer has become even more complex with the invent of new business houses everyday. Although, with the rise of powerful machines, one can…Continue
Added by PS Dhillon on January 28, 2019 at 4:00am — No Comments
Summary: There are an increasing number of larger companies that have truly embraced advanced analytics and deploy fairly large numbers of data scientists. Many of these same companies are the one’s beginning to ask about using AI. Here are some observations and tips on the problems and opportunities associated with managing a larger data science function.
Return on Investment (ROI) is defined as the ratio of a return (benefit or net profit) over the investment of resources that generated this return. Both the return and the investment are typically expressed in monetary units, whereas the ROI is calculated as a percentage.
ROI formula: (Return – Investment)/Investment
It’s typically expressed as a percentage, so multiply your results by 100.…Continue
Added by Amy Porras on August 12, 2016 at 2:30am — No Comments
Greta Roberts, CEO
Talent Analytics, Corp.
Human Resources Feels Pressure to Begin Using Predictive Analytics
Today’s business executives are increasingly applying pressure to their Human Resources departments to “use predictive analytics”. This pressure isn’t unique to Human Resources as these same business leaders are similarly pressuring Sales, Customer Service,…
Added by Mike Kennedy on October 29, 2015 at 11:30am — No Comments
Buzz words are one of my least favorite things, but as buzz words go, I can appreciate the term “Data Lake.” It is one of the few buzz words that communicates a meaning very close to its intended definition. As you might imagine, with the advent of large scale data processing, there would be a need to name the location where lots of data resides, ergo, data lake. I personally prefer to call it a series of redundant commodity servers with Direct-Attached Storage, or hyperscale computing with…Continue
We are all very fortunate to be alive during this exciting time in history. Some truly disruptive technologies are on the verge of exploding into reality and it is difficult to imagine what the future holds. With these new technologies, however, we must not ignore the technically sound practices that allowed us to reach this point – managing data integrity is one of those practices.
As promised from my last post, I will discuss the importance of data integrity in the…
Added by Randall Shane on May 2, 2015 at 4:30pm — No Comments
The "big data" technology vendor market is ripe for consolidation. The myriad of vendors and technologies is causing market confusion. Matt Turck created a nice visualization entitled "…Continue
Added by Ben Gold on April 25, 2013 at 11:05am — No Comments