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All Blog Posts Tagged 'ROI' (12)

How to make your Digital strategy payoff? (hint: Data Science)

                                                                Source: Pixabay

Digital advertisement spends are surpassing traditional ad spends (TV, print, outdoor). Most brands have…

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Added by Ridhima Kumar on August 8, 2019 at 7:40am — No Comments

Machine Learning for Transactional Analytics: Customer Life time Value v/s Acquisition Cost

Understanding customer transactional behaviour pays well for any business. With the tsunami of start ups in recent times and the immense money flow in businesses, customers find lucrative offers from companies for acquisition, retention & referrals strategies. Understanding transactional behaviour of a customer has become even more complex with the invent of new business houses everyday. Although, with the rise of powerful machines, one can…

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Added by PS Dhillon on January 28, 2019 at 4:00am — No Comments

Cliff Notes for Managing the Data Science Function

Summary:  There are an increasing number of larger companies that have truly embraced advanced analytics and deploy fairly large numbers of data scientists.  Many of these same companies are the one’s beginning to ask about using AI.  Here are some observations and tips on the problems and opportunities associated with managing a larger data science function.

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Added by William Vorhies on February 6, 2018 at 8:09am — 3 Comments

5 Marketing Automation Tools That Leverage Data Science to Boost ROI

Return on Investment (ROI) is defined as the ratio of a return (benefit or net profit) over the investment of resources that generated this return. Both the return and the investment are typically expressed in monetary units, whereas the ROI is calculated as a percentage.

ROI formula:     (Return – Investment)/Investment

It’s typically expressed as a percentage, so multiply your results by 100.…

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Added by Amy Porras on August 12, 2016 at 2:30am — No Comments

6 Often Forgotten ROI Factors In Data Analytics







Big…

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Added by David Lefkowich on December 2, 2015 at 8:30am — 1 Comment

The Authoritative Guide to Predictive Workforce Analytics

Greta Roberts, CEO

Talent Analytics, Corp.



Human Resources Feels Pressure to Begin Using Predictive Analytics

Today’s business executives are increasingly applying pressure to their Human Resources departments to “use predictive analytics”.  This pressure isn’t unique to Human Resources as these same business leaders are similarly pressuring Sales, Customer Service,…

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Added by Mike Kennedy on October 29, 2015 at 11:30am — No Comments

Data Integrity: The Rest of the Story Part II

Buzz words are one of my least favorite things, but as buzz words go, I can appreciate the term “Data Lake.” It is one of the few buzz words that communicates a meaning very close to its intended definition. As you might imagine, with the advent of large scale data processing, there would be a need to name the location where lots of data resides, ergo, data lake. I personally prefer to call it a series of redundant commodity servers with Direct-Attached Storage, or hyperscale computing with…

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Added by Randall Shane on May 21, 2015 at 3:13pm — 1 Comment

Data Integrity: The Rest of the Story Part I

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Added by Randall Shane on May 2, 2015 at 4:30pm — No Comments

Big Data Technology Vendor Consolidation

The "big data" technology vendor market is ripe for consolidation. The myriad of vendors and technologies is causing market confusion. Matt Turck created a nice visualization entitled "…

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Added by Michael Walker on September 12, 2014 at 9:09am — 2 Comments

The Haboob Clouds Hadoops Future

Hadoop is an open source framework for storing massive amounts of data on clusters of commodity hardware.



Haboob is a dense dust storm that moves fast…

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Added by Michael Walker on March 23, 2014 at 9:03am — 3 Comments

CMOS SOON TO HAVE MORE I.T. BUDGET THAN THE CIOS; SHIFT ATTRIBUTED TO MARKETING ANALYTICS

The marketing professional’s paradigm is quickly evolving as more are using analytics to expand strategy. According to Gartner by 2017, the CMO of a company will spend more on IT than the…

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Added by Ben Gold on April 25, 2013 at 11:05am — No Comments

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