The data flood that you are witnessing every minute is trying to tell you hidden secrets about your business growth, are you listening? In the previous years, we may have taken a glass half empty perspective for the analytics sector but this definitely is about to change now.  Big data analytics  is indeed one of the fastest growing markets and is expected to mature in 2016 and…

“Predictive analytics” is a commonly used term today. Wikipedia describes it as ‘encompassing a variety of statistical techniques from modeling, machine learning, and data mining that analyze current and historical…

Each organizations these days is after collecting data about its customers. But very few use this data to optimum use.

Most of the organizations are clueless about the huge chunk of data that is available with them. Many companies expect the data to answer their questions. But they forget that data doesn't answer on its own. It is the analytics which help the companies give meaning to the data and provide solutions to the queries. So it is important to know the questions one has to…

While doing a daily reading exercise about the innovations in the field of big data, I came across this interesting case study. 



One of the world’s largest companies which provide refrigerated trucks wanted to increase their operational efficiency along with productivity. With this set objective they collaborated with a risk management application. The results were amazing. There was a reduction in the number of accidents by 15%. On further reading, I came across even…