Around two decades ago, marketing existed as a soft function within organizations. There is no denying its importance, of course, but from an organizational perspective, it was a function hard to measure in terms of impact on the bottom-line. But then boomed the digital age, and with it, an advent of channels that came to be known as social media. And in its wake,…Continue
Added by Senthil Nathan R on July 1, 2018 at 11:30pm — No Comments
This blog was originally published on the AYLIEN Text Analysis blog.
We wanted to gather and analyze news content in order to look for similarities and differences in the way two journalists write headlines for their respective news articles and blog posts. The two reporters we selected operate in, and write about, two very different industries/topics and have two very different writing…Continue