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Tullio Siragusa's Blog Posts Tagged 'Micro-Segmentation' (3)

Banks gain value out of big data focusing on the customer experience

Consumers are demanding greater financial flexibility and experiences. 2013 was the first time in the history of banking where the numbers of transactions from on-line banking trumped the number of retail banking transactions by 6:1. The younger generation prefers on-line banking vs. retail banking, and the older generation is adopting technology faster than ever before.…

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Added by Tullio Siragusa on January 21, 2014 at 9:58pm — 1 Comment

Banks Want More Wallet-Share? Stop Competing with Each Other.

In the late 1980s and early 1990s, the call center market was booming and it was truly the only way to give consumers access to service at their convenience while providing a vehicle for companies to up-sell and cross-sell products.  Before the Internet of things that was a very effective vehicle and to some degree, it still is.

Companies who were…

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Added by Tullio Siragusa on December 4, 2013 at 3:00am — No Comments

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