While large data sets may provide significant value in certain cases, data diversity and integrating smart data points will provide more consistent actionable insights and high value intelligence leading to better decision-making.



For example, consider NFL football data. Focusing on large football game data sets is usually not helpful and often misleading creating…

The "Big Data" marketing hype obscures the fact that more actionable, valuable insights are likely to be found in the right smaller "Smart Data" sets in contrast to large data sets.



While the term "Big Data" is properly defined as data sets whose size is beyond the ability of commonly used software tools to capture, manage, and process the data within a tolerable elapsed time - the…