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Ridhima Kumar's Blog Posts Tagged 'Marketing' (2)

Marketing Analytics through Markov Chain

Imagine you are a company selling a fast-moving consumer good in the market.

Let’s assume that the customer would follow the given journey to make the final purchase:               These are the states at which the customer would be at any point in the purchase journey.

Now, how to find out in which state the customers would be after 6…

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Added by Ridhima Kumar on January 8, 2019 at 12:00am — 4 Comments

K-means: A step towards Marketing Mix Modeling

                                                                                                  Source: www.mstecker.com/…

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Added by Ridhima Kumar on October 23, 2018 at 11:00am — No Comments

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