Last year, “Big Data” was THE buzz word. And while Big Data is still buzzing about, marketers today are using the term more frequently as part of their everyday conversations, at least to some extent. It is clear that “Big Data” is no longer just a snazzy new word to use when marketers talk “shop,” but rather a concept that has proven its worth.
However, before running head-first into the…Continue
Added by Larisa Bedgood on October 28, 2015 at 11:01am — No Comments
Good data is the driving force behind successful marketing. Data can be analyzed to determine what your customers are looking for, what will drive them to purchase, and to establish a best prospect profile. According to a report by GlobalSpec, the primary marketing goals for manufacturers are customer acquisition (43%) and lead generation (29%), with 54% planning to increase marketing spend.…Continue
Added by Larisa Bedgood on March 25, 2015 at 5:00am — No Comments