Human behaviors, rituals & habits are the outcome of complex interplay of the environment and experiences they have been exposed to. These definitely play a big role in shaping our product interaction experience. All of us have intuitively understood the importance of "cognitive resonance" in the first 8 seconds we interact with a product and how that experience has subsequently shaped our outlook to our product. As…
ContinueAdded by derick.jose on November 27, 2016 at 10:00pm — 1 Comment
As the consumer and industrial world gets massively digitized Data products are being baked into critical processes at a very high rate. These data products distill signals from massive torrent of human generated and machine generated data to drive a front line action . At this point we wanted to distinguish between 2 types of data products which we have seen in the market place
Added by derick.jose on November 9, 2014 at 1:30pm — 2 Comments
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