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All Blog Posts Tagged 'Digital Transformation' (3)

Cognitive Computing: Data-Driven to Value-Driven

Positive technological advancement is in the technology’s ability to augment human intelligence or performance; it’s what makes cognitive systems relevant – the ability to interpret, analyze, learn, and reason without constant human involvement. And that’s where things get interesting. With the inherent ability to now understand the context behind the content,…

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Added by Jay Nair on September 2, 2018 at 6:30pm — No Comments

Breaking Down Cognitive Computing | What’s it all about?

Cognitive Computing is often used interchangeably with artificial intelligence, not that it’s entirely incorrect. MIT Sloan School of Business, for instance, defines the term as a system that adaptively utilizes underlying algorithms or processing with exposure to new data.

It wasn’t always a hot trend though. The present dictates otherwise, with much…

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Added by Jay Nair on July 10, 2018 at 8:24pm — No Comments

AI-Driven Transformation & the Impact on Marketing

Around two decades ago, marketing existed as a soft function within organizations. There is no denying its importance, of course, but from an organizational perspective, it was a function hard to measure in terms of impact on the bottom-line. But then boomed the digital age, and with it, an advent of channels that came to be known as social media. And in its wake,…

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Added by Senthil Nathan R on July 1, 2018 at 11:30pm — No Comments

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