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All Blog Posts Tagged 'Digital' (29)

AI-Driven Marketing | What Has Changed?

Technology is known to shift landscapes, even change the game. We saw that when the internet exploded in scale and popularity, as computers became smarter, and the world goes through the digital transformation. An easy example is in traditional marketing, which now borders on the irrelevant, unable to hold a candle to its more modern counterparts.

Email,…

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Added by Jay Nair on May 18, 2018 at 4:30pm — No Comments

Steps required before adopting AI & Cognitive Computing platform

Enterprises are learning fast about the relevance and use of AI and Cognitive Computing platforms. Before adopting AI and Cognitive Computing platforms, enterprises must focus on designing the right strategy for their business. A data-driven strategy is very important to derive the maximum benefit from the platform that will help to interpret data and provide…

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Added by Dileep Srinivasan on May 2, 2018 at 5:30pm — 1 Comment

The #1 IOT Challenge: Use Case Identification, Validation and Prioritization

You can’t get to the “What” and the “Why” by focusing on the “How”

In the gold rush to “monetize” IOT, organizations are frantically installing sensors on everything that moves (and some things that should not move), hoping that someone in the business will figure out a way to get financial value out of the resulting data[1].…

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Added by Bill Schmarzo on October 8, 2017 at 1:00pm — No Comments

Why You Need a (Big) Data Management Platform for Your Digital Transformation





Digital transformation is underway in practically every industry in the world. Companies, businesses and organizations throughout the world are leveraging their assets, big data and analytics for an edge over their competitors. In fact, data analytics and big data have gained popularity to the extent that data analysis for differentiation is…

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Added by Ronald van Loon on September 3, 2017 at 11:30pm — No Comments

From Bullock Cart to Hyperloop – Digital Transformation of Travel

Remember when you were teenager and wanted to go on vacation with parents-you were asked to go to travel agent and get all the printed brochures of exotic locations?  
Then came the dot.com wave and online booking sites like Expedia, Travelocity, Makemytrip paved so much that took travel agencies out of…
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Added by Sandeep Raut on April 8, 2017 at 6:30am — No Comments

Digital Transformation and high-tech Robo-Advisor - do you need one?

How many times you have listened to the advice of your friend/colleague or someone you know, to invest in stock market? Many people have gained and lost their fortune with this guess work and now younger generation is more scared to hand over their hard earned money to someone for investing.
Until recently, you had 2 options for investments - either hire a human…
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Added by Sandeep Raut on February 9, 2017 at 6:00pm — No Comments

All You Need To Know About Business Models in Digital Transformation

In very simple terms, Business model is how you plan to make money from your business.



A refined version is how you create and deliver value to customers. Your strategy tells you where you want to go and the business model tells you how you are going to do it.



In this time of industry 4.0 with Digital Transformation, businesses are getting disrupted faster than they get established. We all know what Apple did for music, Uber did for taxis and Airbnb did for…

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Added by Sandeep Raut on February 4, 2017 at 7:00am — No Comments

Why Do Television Companies Need a Digital Transformation

Over just a few years, the world of television production, distribution, and consumption has changed dramatically. In the past, with only a few channels to choose from, viewers watched news and entertainment television at specific times of the day or night. They were also limited by where and how to watch. Options…

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Added by Ronald van Loon on September 8, 2016 at 1:30am — No Comments

Actionable Insights from Competitive Research

Keeping your eye on your competitors is a vital strategy for helping your business grow. By watching what they're doing and looking at their successes and failures, you'll be able to keep a leg up and a competitive edge. That being said, we're going to look a little more in-depth into why you need to be incorporating competitive research into your SEO and digital marketing strategy, some metrics you should be looking at, and actionable results that you can look at to know that…

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Added by Robert Cordray on December 22, 2014 at 11:30am — No Comments

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