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All Blog Posts Tagged 'DataXu' (1)

When Milliseconds Count – Using AI to Buy Advertising

Summary:  What changes in your analytics and Big Data stack would you have to make if you only had 10 milliseconds to make a decision?  There’s an entire industry that has to live by that rule.

 

This is a great story about the collision of ecommerce, digital advertising, predictive analytics, and AI in a new digital battleground, the automation and optimization of advertising targeting and spend.  Like so many interesting opportunities this new…

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Added by William Vorhies on June 13, 2016 at 3:15pm — No Comments

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