The data flood that you are witnessing every minute is trying to tell you hidden secrets about your business growth, are you listening? In the previous years, we may have taken a glass half empty perspective for the analytics sector but this definitely is about to change now.  Big data analytics  is indeed one of the fastest growing markets and is expected to mature in 2016 and…

“Predictive analytics” is a commonly used term today. Wikipedia describes it as ‘encompassing a variety of statistical techniques from modeling, machine learning, and data mining that analyze current and historical…

Everyone has been talking about how social data can help them retain customers and improve revenues and increase profit and get more customer and get more revenue and … you get the point.…

There is no doubt that when an enterprise’s customer base and product portfolio grows, it becomes even more complicated to manage multiple relationships with the customer across products, channels and geographies. Most organizations have a simplistic approach to manage this challenge: Customer Single View.…

The big data analytics space is evolving at a tremendous speed, so is the terminology used in the space. This terminology is sometimes really hard to understand. Here is a list of some of the big data terminologies simplified.…

Each organizations these days is after collecting data about its customers. But very few use this data to optimum use.

Most of the organizations are clueless about the huge chunk of data that is available with them. Many companies expect the data to answer their questions. But they forget that data doesn't answer on its own. It is the analytics which help the companies give meaning to the data and provide solutions to the queries. So it is important to know the questions one has to…

The importance of gathering and managing the right consumer data, applying analytics to generate valuable insights and translating those insights into effective front-line action cannot be emphasized enough for companies, especially those that are directly consumer-facing.

Every day, retailers and FMCG companies have access to vast amounts of data, capturing information on every transaction at every store.…