Data is everywhere and growing. As a marketer, this is a dream world. Your audience is generating tons of data from your web visits, mobile apps and you have partners giving you data. This is rich customer journey data.
However commonly used terms like Big Data and Analytics can mask the complexity of realizing your ROI gained from analyzing all this data. The promise of the visual tools and Hadoop based platforms is all great but if you don't have a data strategy in place all the…Continue
Added by Sri Desikan on April 27, 2015 at 1:05pm — No Comments