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Larisa Bedgood's Blog Posts Tagged 'Data' (6)

96% of Companies Are Failing Miserably When it Comes to Marketing Data Insights

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96% of Companies Are Failing Miserably When it Comes to Marketing Data Insights

At a time in our history when there is more data than ever before, the overwhelming majority of companies have…

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Added by Larisa Bedgood on December 7, 2015 at 12:00pm — 2 Comments

4 Types of Data Essential to Data-Driven Marketers

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4 Types of Data Essential to Data-Driven Marketers

Last year, “Big Data” was THE buzz word. And while Big Data is still buzzing about, marketers today are using the term more frequently as part of their everyday conversations, at least to some extent. It is clear that “Big Data” is no longer just a snazzy new word to use when marketers talk “shop,” but rather a concept that has proven its worth.

However, before running head-first into the…

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Added by Larisa Bedgood on October 28, 2015 at 11:01am — No Comments

Data-as-a-Service Dictionary: 5 Terms You Need to Know

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Data-as-a-Service Dictionary: 5 Terms You Need to Know

A few months ago, we posted this…

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Added by Larisa Bedgood on October 19, 2015 at 9:22am — No Comments

How is Big Data Changing the World?

How is Big Data Changing the World?

When we talk about Big Data, many of the examples and use cases we share center around how Big Data is changing the way businesses must operate. But Big Data is changing the world on some exciting global levels as well. So let’s take a step back from the business impact of bigger data and…

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Added by Larisa Bedgood on June 8, 2015 at 5:51am — No Comments

The Easy Way Big Data Can Be Accessed with Data-as-a-Service

Primed to make a huge entrance in 2015, Data-as-a-Service (DaaS) empowers companies with real-time data to overcome tough challenges with data. DaaS is allowing companies to generate real-time insights and revenue from Big Data. Companies commonly report feeling overwhelmed solely by the mere size of big data, not to mention the processes necessary to use the data. This no longer has to be a reality. With DaaS using big data is no longer a couple month long process.

What is…

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Added by Larisa Bedgood on April 7, 2015 at 12:30pm — No Comments

A 5-Step Approach to Manage Marketing Data (For Manufacturers)

Good data is the driving force behind successful marketing. Data can be analyzed to determine what your customers are looking for, what will drive them to purchase, and to establish a best prospect profile. According to a report by GlobalSpec, the primary marketing goals for manufacturers are customer acquisition (43%) and lead generation (29%), with 54% planning to increase marketing spend.…

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Added by Larisa Bedgood on March 25, 2015 at 5:00am — No Comments

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