Everyone has been talking about how social data can help them retain customers and improve revenues and increase profit and get more customer and get more revenue and … you get the point.…

There is no doubt that when an enterprise’s customer base and product portfolio grows, it becomes even more complicated to manage multiple relationships with the customer across products, channels and geographies. Most organizations have a simplistic approach to manage this challenge: Customer Single View.…

The importance of gathering and managing the right consumer data, applying analytics to generate valuable insights and translating those insights into effective front-line action cannot be emphasized enough for companies, especially those that are directly consumer-facing.

Every day, retailers and FMCG companies have access to vast amounts of data, capturing information on every transaction at every store.…